The company’s acquisition by Amazon in 2018 has further expanded Ring’s reach, as have its close partnerships with law enforcement agencies. Many consumers are drawn in by Ring’s central marketing pitch: that the cameras can reduce crime by making it easy to keep an eye on people’s front porches, driveways, and-often-passersby. ![]() Now Ring has it cornered: in 2020, the company sold an estimated 1.4 million devices globally-as much as the next four competitors combined, according to a report by the business intelligence company Strategy Analytics. When Ring launched eight years ago with a crowdfunding campaign, the market for home surveillance cameras and video doorbells barely existed. The deputies on the scene confiscated the key, and Smith sent them the Ring camera footage, which they used to press charges for burglary and violation of the injunction.
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